When it comes to luxury cars, the first thing that comes to mind is Mercedes-Benz. Once the market leader but today it stands at number 3 with stiff competition from its rivals BMW ad Audi. So, what could be the possible reason for this downfall? Is it the absence of Mercedes cars in some popular segments or something else? Well, the reasons could be numerous. One thing that comes to mind is the launch of numerous variants by BMW and the Audi. Another reason could be the absence of the company in the smaller SUV segment which are currently very much in demand and popular.
As per Bernard Kern, the new boss of Mercedes India they are out with their new 4 pillar plan to increase the sales: new products, total cost of ownership, driving programmes and robust network. With these four pillar plan the Mercedes Benz India Limited seems to substantiate its connection between the increasing numbers of rich and young people who can easily afford 25-30 lakh cars.
Kern also said, “We are the only automotive company at present that offers leasing. So with all the benefits you have out of leasing, the tax benefits you have and no outflow, you can invest your assets somewhere else and you just pay for the usage and so on.” With several more advantages to count in leasing like there is no down-payment, the idea seems to be good.
Currently Mercedes Benz has 56 sales and service outlets around the country and is further planning to add up 6-8 service outlets in the current year. It is also planning to bring in the next series of products by increasing its installed production capacity to 20,000 annually by the early next year.
In order to increase the appeal and popularity of the car among the youths, the company is designing a completely new range of cars. In terms of other strategy, the company has planned up several other initiatives as well; like the Performance Drive in which the Mercedes will motorsport talent, driving on the racing circuit and the 47 day long world tour that will start on September 16th. In the world tour the car will cover 7 countries and in the last will come to India. There is also an SUV test track drive and a paid guided tour of the Mercedes-Benz India plant in Pune, Maharashtra.
Overall, with these strategies the company will be able to gain its lost position or not will be the point to look out for.
As per Bernard Kern, the new boss of Mercedes India they are out with their new 4 pillar plan to increase the sales: new products, total cost of ownership, driving programmes and robust network. With these four pillar plan the Mercedes Benz India Limited seems to substantiate its connection between the increasing numbers of rich and young people who can easily afford 25-30 lakh cars.
Kern also said, “We are the only automotive company at present that offers leasing. So with all the benefits you have out of leasing, the tax benefits you have and no outflow, you can invest your assets somewhere else and you just pay for the usage and so on.” With several more advantages to count in leasing like there is no down-payment, the idea seems to be good.
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| Mercedes Benz |
In order to increase the appeal and popularity of the car among the youths, the company is designing a completely new range of cars. In terms of other strategy, the company has planned up several other initiatives as well; like the Performance Drive in which the Mercedes will motorsport talent, driving on the racing circuit and the 47 day long world tour that will start on September 16th. In the world tour the car will cover 7 countries and in the last will come to India. There is also an SUV test track drive and a paid guided tour of the Mercedes-Benz India plant in Pune, Maharashtra.
Overall, with these strategies the company will be able to gain its lost position or not will be the point to look out for.
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